I grew up in Bulgaria and have been drawn to creativity, marketing and community building from an early age. As a teenager, I built online forums and fan communities around the bands I loved and organized in-person meetups, which showed me the power of shared interests and well-nurtured communities.

My first practical marketing experience came through my family’s restaurant. Although my role was operational, I naturally took ownership of building their online presence, setting up Facebook pages and shaping how the business connected with customers online.

I later moved into affiliate marketing, where I learned performance-driven strategies, CRM optimization and conversion-focused communication. This is also where I developed a lasting interest in newsletters and structured messaging.

In 2022, I transitioned fully into Web3 marketing through the DFINITY Foundation and became deeply involved in the Web3 events scene, co-founding one of the largest Web3 conferences in the Balkans. Today, I live in Switzerland and work independently, helping smaller teams bring structure, clarity and creativity to their marketing in fast-moving environments like Web3.